“If cities were smarter, then life in cities would be better. That’s why IBM created ads with a purpose. By adding a simple curve, we gave advertising a new function.” Credits: Ogilvy & Mather France Chief creative officer: Chris Garbutt Executive creative director: Susan Westre Art director: Daniel Diego Lincoln Copywriters: Lauren Elkins, Andrew Mellen Concept: […]

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Urban Ears wanted to promote their new product Slussen, a mobile DJ mixing system app for iPhones. They went about it by using 3D printing to create an analogue but interactive scratch-atch-able poster. The illustration is engraved with ridges, that in the design produce sound as they are scratched with your fingernails.

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Establishing a good relationship with a printer can make all the difference when it comes to cutting costs. But obviously you first need to find a reliable vendor. I covered a few basic money-saving tipsdeep in the archives, and previously featured your recommended UK commercial printers. Here are some additional resources from my bookmarks should the need […]

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