“If cities were smarter, then life in cities would be better. That’s why IBM created ads with a purpose. By adding a simple curve, we gave advertising a new function.”

Credits:
Ogilvy & Mather France
Chief creative officer: Chris Garbutt
Executive creative director: Susan Westre
Art director: Daniel Diego Lincoln
Copywriters: Lauren Elkins, Andrew Mellen
Concept: Daniel Diego Lincoln, Stephane Santana
Photographer: Bruno Bicalho Carvalhaes

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