In many instances “no” sometimes means “yes” and vice-versa. Seen on Colossal, this typographical sculpture was created by artist Markus Raetz and pays tribute to illusion and relativity. In this particular work, the word “YES”, from a different angle reads as “NO.” It is ingenious, fun and motivational.
“If cities were smarter, then life in cities would be better. That’s why IBM created ads with a purpose. By adding a simple curve, we gave advertising a new function.” Credits: Ogilvy & Mather France Chief creative officer: Chris Garbutt Executive creative director: Susan Westre Art director: Daniel Diego Lincoln Copywriters: Lauren Elkins, Andrew Mellen Concept: […]
Urban Ears wanted to promote their new product Slussen, a mobile DJ mixing system app for iPhones. They went about it by using 3D printing to create an analogue but interactive scratch-atch-able poster. The illustration is engraved with ridges, that in the design produce sound as they are scratched with your fingernails.
Establishing a good relationship with a printer can make all the difference when it comes to cutting costs. But obviously you first need to find a reliable vendor. I covered a few basic money-saving tipsdeep in the archives, and previously featured your recommended UK commercial printers. Here are some additional resources from my bookmarks should the need […]
Alina Wheeler’s Designing Brand Identity: an essential guide for the whole branding team is currently in its third edition. It’s a wonder why I didn’t pick it up sooner, given how closely the topic resembles my own book. Anyway, I’ve been dipping in and out recently, and thought I’d give you a quick look inside. “The […]